noko.

Every pack has two sides

Flip it
over

The front of a pack is advertising. The back tells you what's inside. Scroll, and we'll read it together.

  • Front says"Multigrain"
  • Front says"Baked, not fried"
  • Front says"No added MSG"
  • Ingredient #1Maida, 48%
  • The multigrainJust 4%
  • Ingredient #2Palm oil
  • No MSG, butINS 627 + 631
  • Serving size30 g of 150 g

The back

Nutritional information (approx.)

NutrientPer 100 gPer serve (30 g)
Energy (kcal)536161
Protein (g)6.82.0
Carbohydrate (g)56.216.9
Total sugars (g)4.11.2
Added sugars (g)3.21.0
Total fat (g)31.69.5
Saturated fat (g)14.24.3
Trans fat (g)0.10.03
Sodium (mg)812244

Serving size: 30 g. Approx. 5 servings per pack.

Net Wt. 150 g

Ingredients

Refined wheat flour (maida) (48%), edible vegetable oil (palmolein), corn grits, rice flour, multigrain mix (4%) (oats, ragi, jowar), sugar, iodised salt, maltodextrin, spices & condiments (red chilli, coriander, cumin, black pepper), flavour enhancers (INS 627, INS 631), acidity regulator (INS 330), anticaking agent (INS 551).

Contains added flavours (natural and nature-identical flavouring substances).

Allergen information: contains wheat. May contain traces of milk, soy and nuts.

Best before 6 months from manufacture. Store in a cool, dry place. FSSAI Lic. No. XXXXXXXXXXXXXX

What's really
in 100 g

Same crisps. We tipped the pack out and sorted it by the ingredients list. The front called it multigrain.

Illustrative split, following the order and percentages on the label.

One 250 ml mango drink

Sip happens

0sugar
cubes

About 35 g of sugar in one carton. WHO's ideal limit for added sugar is 25 g for the whole day.

And sugar goes by 40 names

Sugar

Learn the names. Add them up.

Spot the
catch

Five packs that look healthy from the front. Keep scrolling and watch each one turn around.

Next time you shop

1

Flip the pack.

2

Read the first three ingredients.

3

Add up the sugars and multiply the serving.

We read the label so you don't have to squint.

Something good is coming

Figures on this page are typical values for illustration and don't describe any particular brand. Daily limits follow WHO guidance for adults. General information, not medical advice.

© 2026 noko. Made in India.